let’s Jump in.
Founded by two wavepool operations professionals who've been in the water, across the blueprints, and in the back office - long before the doors ever opened to the public.
Between us, we've helped launch, staff, and run hospitality properties from the ground up. We build the operational systems and platforms, train the teams, and define the guest experience that determines whether a property becomes a world-class destination, or a one-off day trip. We've seen what works, what doesn't, and what nobody tells you until it's too late.
This company was built because we kept getting the same call - from developers, buyers, operators, and customers alike - asking, "What do I do now?"
Building a wavepool, its hospitality features, and the amenities around it is one thing. Running it - safely, profitably, and with the kind of guest experience that keeps people coming back - is an entirely different game.
That's where we come in. We partner with properties at every stage of the project: pre-opening planning, staffing structures, and defining the day-to-day operational excellence that keeps things running beautifully once the doors are open. Every project is unique, and we specialize in site specific processes and procedures. We know it. We live it. We love it.
Great Operations Lead to Exceptional Hospitality.
Amy
Hunt
Owner/Founder
Amy brings a proven track record in brand building from concept to execution, turning early ideas into cohesive brand strategies that resonate with audiences and drive growth. Her hands-on approach spans everything from positioning and messaging to launch and measurement, ensuring every brand she touches is built to last.
Amy is skilled at taking a brand’s identity and applying it into a seamless, recognizable and iconic guest experience. This includes aligning everything from booking platforms and marketing channels to on-site signage and retail so guests encounter one consistent look and feel at every touchpoint. She has a track record of guest services team building, hiring, training, and equipping staff who deliver consistently and on brand. Her strength lies in the ability to spot the gap between a guest's expectations and their actual experience, and her instinct for closing that gap quickly.
Amy's goal is to define the brands goals and translate them int on site operations by equipping teams with the tools, training, resources, and systems to run this same guest-first approach on their own, so that her eventual farewell is the clearest sign of her success.
Mike
Schwaab
Owner/Founder
Mike has built a reputation as a data-driven operations expert across a wide swath of industries, most recently focusing on anchor-based hospitality companies. Prior to this, he defined operations and built companies in the surf, tech, and retail industries, including recent leadership experience in the fast-growing surf park sector, an industry projected to nearly double in size by 2027.
Mike's strength lies in translating strategic vision into operational reality. He has a track record of team building, assembling and developing high-performing groups that execute under pressure, and process definition and implementation, designing scalable systems that bring structure and repeatability to fast-moving organizations. Colleagues consistently point to his composure under difficult conditions and his ability to make sound decisions quickly; qualities that have made him a trusted operator as businesses scale.
Mike’s goal is helping companies apply the same data-driven, process-first approach he’s developed to their own operations.